Freedom Foods partners with Seamild Group in China

Australian company Freedom Foods has entered a partnership agreement with China’s oat-based cereal manufacturer Seamild Group.

The agreement will help both companies to enhance the range of Seamild branded oat-based cereal products sourced directly from Australian manufacture.

Later this year, Seamild will be launching oat cereals and clusters, as well as oat-based snacking products in China, where it has a well-established distribution for its branded products across traditional retail and online ecommerce channels.

The agreement would also further strengthen Freedom Foods' sourcing, manufacturing and innovation capabilities, as well as expand its cereal, dairy and plant based beverage operations.

Both companies intend to expand collaboration for marketing and distribution of Freedom Foods branded products into China, as well as other potential strategic linkages in the future.

For over a decade, Seamild has been sourcing quality raw oats from Western Australia for processing and packaging in China.

Freedom Foods anticipates that the reduced tariffs on imported products under the China Australia Free Trade Agreement would increase Australia’s competiveness against other markets.

Apart from China, Freedom Food also holds a significant market share in New Zealand, and North America. In South East Asia, the company’s consumer brand Pactum supplies UHT dairy milk products of branded and private label customers.