Cerelia acquires Canadian cookie maker English Bay Batter


France-based rolled dough and pancake producer Cerelia has acquired Canadian cookie maker English Bay Batter (EBB).

Financial details of the transaction have not been revealed by either company.

Cerelia anticipates that the acquisition would create an international group and help them in meeting client demand and distribute its products through three different distribution channels, including retail, in-store bakery and foodservice.

Established by Jack Seguin in Vancouver in 1983, EBB has been engaged in the production of wide range of food products such as cookies, muffins, brownies and other pastries.

“We are happy to welcome the EBB team, knowing that our group is initiating a new phase of development.”

EBB’s products are distributed across the US and Canada through retail and foodservice channels.

The company has also recently launched a wide range of refrigerated dough products.

The acquisition of EBB is reported to be in line with Cerelia’s growth strategy.

After becoming a part of Cerelia group, EBB will further focus on enhancing its footprint in the North American market through innovation and industrial transformation.

In addition, EBB’s expertise would help Cerelia to enhance its product offering in Europe as well as in the Asian markets.

Cerelia CEO Guillaume Réveilhac said: “English Bay Batter is a leading player in North America, which is a strategic market for Cerelia. Our two companies’ DNAs are comparable in all respects.

“We are happy to welcome the EBB team, knowing that our group is initiating a new phase of development.”


Image: Dough placed on the table. Photo: courtesy of Amanda Steed via freedigitalphotos.net.