Cargill to introduce new packaging for beef products

Global agricultural product and service provider Cargill will introduce EZ Peel packaging for ground beef chubs in retail stores across the US, beginning next January. 

It will be the first company in US to offer such packaging for beef products.

The new food packaging technology was developed by flexible packaging supplier Bemis Company.

The packaging company will be producing EZ Peel packaging exclusively for Cargill's Our Certified ground beef 1lb chubs, which is tube-shaped packaging typically recognised for its easy-to-store, economical, freezer-ready and conveniently portioned benefits.

Cargill’s Our Certified ground beef line brand manager Katie Blick-White said: "We know that consumer desires are changing and our team is diligently working to provide innovative solutions to meet these desires.

“The new EZ Peel packaging is just one of the latest innovations in Cargill's ground beef products. The traditional chub packaging has not been modified for a long time, so this is the first major change to the packaging in years.

“We're listening to consumers and want to provide convenience for their home cooking experience, while also maintaining our reputation for delivering high-quality, fresh, nutritious and flavorful meat.  Limiting the need to handle raw ground beef also enhances the food safety aspect of meal preparation.”

According to last year's Cargill Innovation Study, about 57% of consumers wanted better ground beef chub packaging that allows them to open products without touching raw meat.

Blick-White further added: “We are introducing EZ Peel packaging 1lb chubs, the most popular ground beef portion size for consumers, with confidence that shoppers will know their voices are being heard by Cargill's beef team."

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Image: Cargill introduces new packaging for its beef products. Photo: courtesy of Cargill.