Godiva launches new premium chocolate bars

Belgian chocolatier Godiva has introduced a new premium collection of chocolate bars in the US market.

The product is available in six flavours.

Launched in a single origin chocolate bar, G by GODIVA features both solid and decadent combinations coated in milk or dark chocolate.

Godiva chef chocolatier Jean Apostoulou said: “We created this collection with the spirit of a master mixologist in mind; inventing an array of vibrant flavours to blend with the Mexican origin cocoa beans.

“We wanted to ensure that every bar would take chocolate lovers on a special journey of taste and texture.”

The company claims that its chocolate bar contains 42% milk and has hints of white flowers, peaches, apricots, vanilla, and includes 68% dark chocolate has hints of licorice, plums and tobacco leaves.

Three bars within the collection contain ingredient combinations such as Dark Chocolate Toasted Coconut, Milk Chocolate Hazelnut Crisp and the Dark Chocolate Orange & Ginger.

Apostoulou added: "G by GODIVA is where authenticity and quality meet art and passion. This is a unique collection that offers an elevated, special and memorable chocolate experience."

G by GODIVA is now available in US stores and can be purchased through the company website for $7 a bar.