Barry Callebaut to enhance Gourmet offerings
Global chocolate manufacturer Barry Callebaut has improved its Gourmet capabilities and enhanced its portfolio to meet the growing demand in China.
The company's Gourmet products are used by chocolatiers, pastry chefs, bakeries, hotels, restaurants and caterers.
The manufacturer explained that the gourmet business has doubled in China over the past four years.
Barry Callebaut CEO Antoine de Saint-Affrique said: “The Gourmet business is an important business for us in China, and it is growing fast. As the world’s most populous country, China has the potential to become the biggest Gourmet market in the world.
“The question is not if it will happen, only how fast it will happen. That’s why we are expanding our offerings in China for chocolate artisans, pastry chefs and other professional users of chocolate.”
According to Euromonitor International, Asia Pacific is anticipated to become one of the fastest growing chocolate regions, and the $2.8bn chocolate confectionery category in China is expected to reach $3.9bn by 2021.
The company is planning major enhancements to improve its Gourmet capabilities and its portfolio to capitalise on this growing market, which includes the delivery of a new range of chocolate and cocoa products for professionals.
The company also plans to perform sales activities across China and launch a digital marketing platform on the country's social media.
It also upgraded a Chocolate Academy centre in Shanghai, where more than 2,000 professionals were trained by the European and international chefs.
de Saint-Affrique concluded: “Our ambition as the global cocoa and chocolate leader is very clear: we need to be the market leader in every place that really matters, and China is clearly one.”
Image: Pieces of dark chocolate on a table. Photo: courtesy of Serge Bertasius Photography via freedigitalphotos.net.