Ajinomoto Thailand to invest $23m in its Nong Khae Factory

High-quality seasonings and processed foods manufacturer Ajinomoto plans to invest THB800m ($23.07m) in its Nong Khae Factory in Saraburi Province, Thailand, to increase production capacity of its Ros Dee flavour seasoning.

The company is also working towards further expansion of its flavour seasonings business to accelerate business expansion in Thailand, which is its largest base of the Ajinomoto Group’s overseas consumer foods business.

The market for flavour seasonings in Thailand has shown a positive growth in the past five years, with a market share increase of 1.3%, approximately 70,000t.

Launched in 1979, Ros Dee is currently available in four different flavours. The sales volume of this commodity has increased by an average of more than 5% annually since the 2011 fiscal year and the product maintains the top share in Thailand.

To meet the growing demand, the company plans to improve production efficiency by automating the packaging process to increase production capacity for Ros Dee by approximately 40%.

The company will also ensure that its products are safe and trustworthy by upgrading its existing equipment to prevent contamination.

Ajinomoto Group intends to expedite the growth in the consumer foods business in Thailand, with a target of doubling sales by fiscal 2020, compared with fiscal 2012.

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Image: Ajinomoto to invest in its Nong Khae Factory located in Saraburi Province, Thailand. Photo: courtesy of Ajinomoto.