Austrian fruit juice concentrate manufacturer Agrana has expanded its footprint in Asian markets by acquiring a processing facility from India-based Sai Krupa Fruit Processing.

Located in Maharashtra, around 50km south of Pune, the new plant is situated close to important commodities such as mangos, strawberries, pomegranates and guava.

Agrana Beteiligungs CEO Johann Marihart said: “This first entry in India with the acquisition of this fruit processing plant is a further important step as part of our expansion into the fast-growing Asian market.

“It is now time to leverage Agrana’s high-quality standards and the innovative strength of our fruit segment to satisfy the needs of our customers with a wide portfolio."

“We see excellent opportunities for our products particularly in emerging markets such as India due to rising purchasing power and changes in consumption behaviour patterns.

“It is now time to leverage Agrana’s high-quality standards and the innovative strength of our fruit segment to satisfy the needs of our customers with a wide portfolio, ranging from standard fruit preparations for yoghurts and ice creams to premium-segment fruit solutions such as sauces, condiments, fillings and smoothie bases.”

Last September, the company entered the Indian market by establishing Agrana Fruit India, which has opened an administration office, and a research and development laboratory in Pune.

With this new acquisition, Agrana has spread its production activities across three regions in Asia, including China, India and South Korea.

The company currently carries out its fruit preparation activities in its 26 production facilities in 20 countries worldwide.