AFT Holdings and Freedom Foods set up Freedom Foods North America


AFT Holdings, an international investment and management group, has partnered with Freedom Foods Group in Australia to create a new entity called Freedom Foods North America, thereby expanding the Freedom Foods platform into North America.

Freedom Foods produces functional health cereal, snacks, and beverage products in Australia and is expanding its footprint across Southeast Asia and Chinese markets.

Freedom Foods will hold a majority stake in the new entity, while AFT Holdings will offer strategic guidance to the North America market, and collaborate on possible portfolio expansion through acquisition.

"Freedom Foods will hold a majority stake in the new entity, while AFT Holdings will offer strategic guidance to the North America market."

AFT Holdings chairman and general partner Douglas Hines said: “With her experience and unwavering commitment in a creation of healthier foods, Krause is a natural fit for this role.

“How to create, sustain and grow healthier brands is an ongoing commitment that has developed between ourselves and is a sound mission that will continue to be core to continued expansion of all our food products in the future.”

AFT Holdings is a management group. It invested in Atlantic Natural Foods, which produces and markets the Loma Linda, Worthington, neat, Caroline’s, and Kaffree Roma brands of shelf stable plant based protein, meal solutions, vegan bakery solutions and beverage products. Freedom Foods is also planning to launch its new products including functional cereals and snacks under its new line of Barley+ at the Natural Expo West in the US.