As a professional business-to-business (B2B) platform that serves customers from the entire global bakery industrial chain, Bakery China has been committed to exploring new opportunities and technologies worldwide.
Launched in 1997, Bakery China has witnessed the surging development of China’s bakery industry, which has emerged today as one of the world’s largest bakery markets with a fast growth rate. To address new challenges and grasp emerging opportunities, Bakery China invites your participation to this global platform, where you can leverage its high-quality services for your local development and global market expansion.
Bakery China 2018 will be held at the Shanghai New International Expo Centre. This season, the event will create history by occupying the entire exhibition site, including 17 halls with an exhibition area of more than 200,000m². This equals the size of 28 football courts and will contain more than 12,000 booths.
The overall arrangement plan sees Hall E1-E6 and Hall N5 featuring ingredients, while Hall E5 is for international ingredients. Hall E7 will showcase coffee, drinks, and high-end foods; Hall W1-W5 and N1 will hold equipment, and Hall W3 will present international equipment. Finally, Hall N2-N4 will feature packaging demonstrations and stalls.
International Plus: more than 2,000m², government-sponsored pavilions
Bakery China offers a holistic mix of bakery products and technologies from every corner of the world.
Government-sponsored pavilions from Germany, the US, Italy, and France will attend Bakery China 2018 for the first time, occupying an estimated exhibition area of more than 2,000m². Germany will showcase its superior bakery manufacturing equipment, while exhibitors from the US will display high-quality bakery ingredients. Finished bakery products from France and other renowned bakery equipment brands from Italy will be the other highlights of this exclusive pavilion.
These official pavilions will join existing government pavilions from Australia and featured national exhibition zones from Japan, South Korea, the UK, Switzerland, the Netherlands, Belgium, India, Russia, and Southeast Asian countries.
International buyer platform
The bakery industry in China is a typical bilateral industry that aims to introduce advanced international technologies and empowers China’s bakery enterprises to go abroad. Its development has supported the local bakery market and resulted in wide-reaching geographical influence from neighbouring countries and regions including Southeast Asia, South Korea, and Japan.
The number of buyers at Bakery China increases at an annual rate of more than 10%. For international buyers, this figure is even higher, reaching 40% each year. In 2018, we will further enhance our international influence through global networks and cooperation with more international governments and industry organisations.
Bakery China also strives to attract high-quality international buyers through comprehensive match-up services for domestic and international bakery companies.
Bakery + coffee: continuous industrial integration
The integration of baked goods with high-end foods such as coffee, beverages, and light foods has been a continuous growth process. Since its launch at Bakery China 2015, the ‘Coffee, Beverage, and Fine Food Zone’ has been growing at a rate of nearly 50% every year.
This exclusive zone exhibits finished and semi-finished coffee products, coffee equipment of various sizes, creative coffee art, training, and a rich combination of products and services that cover the entire industry value chain.
The National MBA Coffee Latte Art Competition hosted at this zone, has received worldwide attention and its winners have fetched successful professional opportunities.
Bakery competitions: an amazing stage for skills
Each year, many national and international bakery competitions are held at Bakery China, organised by the China Association of Bakery and Confectionery Industry and other authoritative industrial organisations.
One featured show is the National Bakery Professional Skill Competition, a national competition for the most skilled bakery talents. This is jointly organised by China Light Industry Council; China Association of Bakery and Confectionery Industry; China Employment Training Technical Instruction Centre; and the trade unions of the Financial and Commercial Workers, Light Industry, Textile Workers, and Tobacco Industry Workers.
Bakery China 2018: right here waiting
Bakery China attracts the best enterprises and products in the global bakery industry. This represents the most advanced productivity solutions, pioneering though leadership and the emergence of a fashionable lifestyle for everyone associated with the global bakery industry.
