LycoRed Names Sochim as Its Agent in Italy
08 May 2007
LycoRed, from Israel, today announced the appointment of Sochim International, Italy, as its strategic partner for the sale of the LycoRed product line into the Italian dietary supplement market.
"Sochim has a strong commitment to serving its customers well through effective sourcing, marketing, and support," said Udi Alroy, marketing director at LycoRed. "They have built an excellent reputation spanning many decades and are active in the dietary supplements industry. After extensive discussions with Dr. Barbara Pacchetti, scientific director at Sochim, we are convinced that Sochim does not just 'sell' ingredients, but offers value-added solutions; an important asset to LycoRed's loyal customer base in Europe."
Sochim will market LycoRed's extensive line of high-value, natural carotenoids; including Lyc-O-Mato® tomato lycopene complex, beta-carotene and the Lyc-O-Lutein line. The patented lutein line includes oil suspensions and beadlet formulations for tablets and hard-shell capsules.
Sochim's prior strategy was to deal in technologically advanced products, to broaden its own product range, and to supply the innovation needed by a market in rapid evolution.
"The LycoRed natural carotenoids line fits perfectly into our portfolio and adds value to our catalogue," explains Dr. Barbara Pacchetti, scientific director at Sochim. "The Italian market is very competitive, looking for innovation and embracing scientific concepts. In this respect, LycoRed's branded ingredients respond perfectly to this market demand. We welcome the opportunity to offer these excellent products to our customers and we are very enthusiastic about working closely with the LycoRed team."
LycoRed creates innovative nutrition through a combination of new and innovative products and through close-relationship with their customers. LycoRed’s nutrition solutions simplify the development and production process of cutting-edge food, beverage and nutritional supplement products. Partnership and support through all the stages of product development allows the customer to benefit from LycoRed's expertise and creativity.
