LycoRed Launches New Radio Campaign in USA
03 October 2006 14:32
This month, LycoRed Corp., Orange, New Jersey, began a new round of national radio spots to educate consumers on the health benefits of Lyc-O-Mato® tomato lycopene complex. LycoRed targets health-conscious consumers seeking the highest quality scientifically backed ingredients for support and maintenance of good health. Lyc-O-Mato® is marketed by the big names in the dietary supplement industry, including GNC, Vitamin Shoppe, Nature’s Life and Bluebonnet, and is available in health food, supermarket and chain drug stores.
“LycoRed’s extensive multi-media marketing program aimed, at strengthening the position of the Lyc-O-Mato® brand, assists our marketing partners in moving Lyc-O-Mato® products off the store shelves,” says Leo Cullen, President, LycoRed Corp. “We see our relationship to the marketers as one of partnership, and in that spirit we go the extra mile in promoting Lyc-O-Mato® and building awareness in the carotenoid category as a whole.”
The latest radio campaign includes four ads, each highlighting the benefits of a whole tomato lycopene complex over synthetic lycopene, and educating the consumer about its cardio, prostate and skin health benefits. “We expect that the 750 million impressions over the next four months will boost sales for all our marketers,” continues Cullen. “The ads will be heard over 9000 stations, nation wide, on shows hosted by Rush Limbaugh, Danielle Lin, Sean Hannity and others.”
For more information on this company:
Lycored - Lycopene and Carotenoid Formulation for Food Fortification
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