Danisco can now offer customers and consumers ice cream with less than 1% fat.
Based on its CREMODAN® IcePro technology, preventing unwanted ice crystals from forming in ice cream, Danisco has developed a new ingredient blend, which ensures the same creamy mouthfeel traditionally achieved by using fat.
There is increasing focus on obesity in Europe, and tasty low-fat foods are therefore in demand. However, consumers will only choose low-fat ice cream if the quality is just as high as in products with a high fat content, and the new CREMODAN® IcePro makes this possible.
"With CREMODAN® LF IcePro, consumers can enjoy ice cream with hardly any fat but with the same smooth texture, and ice cream manufacturers can actually benefit from cost savings by applying the new ingredient blend. In addition, the quality of the ice cream is long-lasting, as the blend prevents the formation of unwanted ice crystals," says Jens Holstborg, Director Global Product Management.
CREMODAN® LF IcePro has already been launched in the US where it was well received. Now it is being introduced in Europe, opening up for super low-fat ice cream in the European market next summer. The European market for ice cream ingredients makes up around DKK 400 million. The current market share for low-fat ice cream is a modest 1.5%, but with growing concern over obesity and the possibility of producing tasty ice cream based on the CREMODAN® IcePro technology, Danisco estimates that low-fat ice cream may in time account for up to 25% of the total market.
About Danisco:
Danisco is one of the world's leading producers of ingredients for food and other consumer products. Danisco's broad technology platform and product portfolio include antimicrobials, antioxidants, cultures, emulsifiers, enzymes, flavours, hydrocolloids, sugar, sweeteners and tailored blends. Produced mainly from natural raw materials, the broad product range is backed by top technical services. An extensive knowledge of food ingredients and how they interact lies behind the company's proactive approach to the development of new products and concepts tailored to international market needs. Some 10,000 people are employed within Danisco's sales and production companies and innovation centres in 40 countries.
For further information, please contact:
Jens Holstborg, Director Global Product Management, e-mail jens.holstborg@danisco.com, tel. +45 89 43 55 04.